A logo is the calling card for a company or service.
Some of the best logos are ones that are recognizable without seeing the name of the company.
For example:
You get the idea.
Some have developed to change with the times, occasionally so subtle you don't even realize it's changed until you see it's previous versions:
These examples make good use of negative space. From time to time, what you don't say is just as important as what you do.
Bad logos, while potentially damaging to a company's brand, are often entertaining.
This comment has been removed by the author.
ReplyDeleteVery cool! I LOVE that Spartan logo! Maybe it's just my mind, but some of the logos can easily be taken out of context, too: Arlington Pediatric Center, Mama's baking....
ReplyDeleteThe point exactly. How could the creators or the client not have seen what is so apparent to the rest of us?
Delete